According to a recent LinkedIn post from Empathy, the company is drawing attention to a gap between families’ evolving views on life insurance and their actual coverage levels. The post cites research indicating that 58% of families now view life insurance as critical to protecting dependents or as a core component of legacy and wealth transfer planning.
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However, the same post notes that fewer than half of families personally own life insurance, only 18% hold long-term care or disability coverage, and nearly one in five reportedly have no coverage at all. The message positions this protection gap as both a risk and an opportunity for insurance carriers seeking to deepen customer relationships.
The LinkedIn post suggests that carriers may increasingly need to move beyond transactional policy sales and toward advisory-style support that addresses financial stress around grief, transitions, and inheritance. Empathy is presented as a partner that can help carriers engage with families during these “moments that matter,” potentially enhancing retention and cross-sell prospects.
For investors, the focus on the so‑called “Great Wealth Transfer” points to long-term structural tailwinds in estate, legacy, and risk-management services. If Empathy’s research-driven positioning resonates with carriers, it could support demand for its solutions, strengthen its role in carrier workflows, and indirectly influence policy utilization and customer lifetime value across the life and long-term care insurance segments.