A LinkedIn post from Empathy describes discussions at its inaugural Empathy Unbound event in New York focused on the so‑called Great Wealth Transfer. The post cites company research indicating that 97% of financial advisors recognize the impending transfer of assets, but 56% feel unprepared to manage it effectively.
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According to the post, key themes included treating the wealth transfer as an immediate rather than distant issue, with many families expecting it within the next seven to ten years. It also highlights a shift from serving individual clients to considering entire households as the core advisory unit, emphasizing continuity across advisor transitions and generational change.
The content further suggests that women are identified as a significantly underserved market, despite being expected to control the majority of transferred wealth. The post argues that advisors may need new engagement approaches and tools to better inform and involve women in family financial planning.
For investors, the emphasis on advisor unpreparedness and underserved demographics points to a sizeable advisory and technology opportunity around intergenerational wealth planning. Empathy’s focus on research, events, and frameworks for addressing these gaps may signal an effort to position its platform as infrastructure for financial institutions navigating the wealth transfer trend.
The promotion of a follow‑up event in Toronto implies continued investment in thought leadership and community building within the financial planning ecosystem. If this strategy gains traction with advisors and institutions, it could support Empathy’s long‑term growth prospects in a market expected to see substantial asset migration over the coming decade.