According to a recent LinkedIn post from Allure Security, research firm Gartner has identified “disinformation security” as a Top 10 Strategic Technology Trend. The post indicates that this emerging category covers protection against synthetic media, brand impersonation, and coordinated deception campaigns, areas that the company suggests are not well addressed by existing security budgets.
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The post cites Gartner’s forecast that by 2028, 50% of enterprises will require disinformation security capabilities, compared with less than 5% today. This projection, if realized, would imply a sizable expansion of the addressable market for vendors in this segment and could support higher long-term demand for specialized tools and services.
Allure Security’s post further asserts that the company has helped define the category, its framework, and what adoption might look like, positioning itself as an early mover in this niche. For investors, such positioning may signal potential competitive advantages in thought leadership and product fit as enterprises begin allocating budget to counter digital deception and reputational risk.
If enterprises follow Gartner’s adoption trajectory, spending could shift from traditional perimeter-focused security toward solutions that monitor and mitigate online brand and content manipulation. This trend may benefit companies like Allure Security that are oriented toward combating synthetic media and impersonation, though actual financial impact will depend on execution, customer acquisition, and competitive responses from larger cybersecurity players.