According to a recent LinkedIn post from Discord, the company partnered with NetEase Games on a Play Quest campaign tied to the PC open‑world RPG “Where Winds Meet.” The post highlights that Discord became the top channel for new PC installs during launch week at a reported cost of $0.46 per install.
Meet Samuel – Your Personal Investing Prophet
- Start a conversation with TipRanks’ trusted, data-backed investment intelligence
- Ask Samuel about stocks, your portfolio, or the market and get instant, personalized insights in seconds
The LinkedIn post suggests that incentivizing gameplay with Discord Orbs, rather than simple impressions, attracted PC RPG players already interested in the title and drove meaningful engagement. For investors, this may indicate growing monetization potential and advertiser appeal for Discord’s platform, as well as an ability to scale performance-based campaigns efficiently.
The post also notes that results were strong enough for the advertiser to scale ad spend 11x across more than seven campaign flights, implying repeatable performance in user acquisition. If such economics prove sustainable across additional game launches and verticals, Discord could strengthen its position as a cost-effective marketing channel in the broader gaming and digital advertising ecosystem.