According to a recent LinkedIn post from Depict, Swedish activewear brand Relode Aktiebolag is now using Depict’s merchandising application for Shopify. The post indicates that Relode is applying the tool to align its e-commerce experience with its performance-focused apparel positioning.
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The company’s LinkedIn post highlights that Relode aims to make product discovery easier for its online customers, helping users find suitable items from gym to streetwear. For Depict, the implementation suggests incremental traction within the Shopify ecosystem and may support recurring software revenue growth if the deployment drives measurable value for Relode.
The post also suggests that Depict is targeting digitally native brands that prioritize curated merchandising and conversion optimization in their storefronts. If the Relode use case proves successful, it could serve as a reference customer in the activewear niche, potentially strengthening Depict’s competitive position among e-commerce tooling vendors.
For Relode, the adoption of Depict’s merchandising app may be part of a broader strategy to enhance on-site navigation and personalization to support sales scalability. Improved merchandising could contribute to higher basket sizes and better inventory exposure, factors that investors might track as indicators of maturing direct-to-consumer capabilities in the activewear segment.