According to a recent LinkedIn post from Lorikeet, the company is spotlighting a podcast episode of “The Squawk” featuring Vicky Firth, Founding CX Lead at Granola. The discussion centers on how Granola’s customer experience team is closely integrated with the product and code base, taking on responsibilities traditionally handled by engineering.
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The post highlights themes such as CX teams building their own tools, scripts, and product fixes, and positioning support as a peer to engineering rather than a pure cost center. It also touches on career development opportunities within support functions and speculates on how support teams may evolve over the next five years.
For investors, this content suggests Lorikeet is targeting or aligning with companies that view CX as a strategic, product-adjacent function rather than a back-office expense. If Lorikeet’s offerings are connected to customer experience or product operations, this positioning could resonate with forward-leaning SaaS and tech clients, potentially supporting higher-value, stickier deployments.
The emphasis on empowered support teams and tighter integration with product workflows may indicate a broader market shift toward tools that bridge CX, engineering, and product management. Should Lorikeet successfully brand itself around these themes through thought-leadership content like “The Squawk”, it could enhance its visibility in the CX technology ecosystem and support long-term demand for its solutions.