According to a recent LinkedIn post from Vertice, CEO Mitch Rutledge recently appeared on CU Broadcast with Mike Lawson and Kabir Laiwalla to discuss a results-focused credit union use case. The discussion reportedly centered on how Platinum Federal Credit Union used Vertice’s predictive targeting solution to engage members more efficiently and drive $7.2 million in deposits.
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The LinkedIn post highlights this outcome as an example of data-driven marketing improving deposit growth in the credit union segment. For investors, the featured $7.2 million deposit impact suggests Vertice’s platform may deliver measurable ROI for financial institutions, which could support customer adoption, pricing power, and expansion opportunities within the credit union and broader banking markets.
The post also directs readers to a full interview and a new case study with Platinum Federal Credit Union, indicating Vertice is actively leveraging customer success stories as proof points. If similar results can be replicated across a larger client base, this type of performance marketing narrative may strengthen Vertice’s positioning among financial-services prospects seeking scalable deposit-growth tools.