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ControlUp Reaches $100 Million ARR and Unicorn Valuation as It Pivots to Autonomous Endpoint Management

ControlUp Reaches $100 Million ARR and Unicorn Valuation as It Pivots to Autonomous Endpoint Management

New updates have been reported about ControlUp.

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ControlUp has surpassed $100 million in annual recurring revenue and now carries a valuation above $1 billion, marking its entry into unicorn status and underscoring strong market adoption of its Autonomous Endpoint Management platform. The company is repositioning from a pure Digital Employee Experience provider to a broader AEM leader, using agentic AI and real-time telemetry to enable IT environments to detect disruptions and self-recover without manual intervention.

CEO Jed Ayres said the $100 million ARR milestone validates ControlUp’s role in reshaping IT operations, moving from measuring user experience to proactively automating endpoint performance and resilience. Board chairman and JVP founder Dr. Erel Margalit highlighted ControlUp’s strategy of combining its DEX leadership with agentic AI as a category-defining shift toward autonomous IT, a view echoed by partner CDW, which is leveraging the platform to help enterprise customers lower IT cost and complexity in hybrid work setups.

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