Colossal Expands Philanthropic Footprint With $2.7 Million Grant in Fab Over 40 Five-Year Milestone

New updates have been reported about Colossal.

Colossal has marked the fifth anniversary of its Fab Over 40 competition with a high‑profile event in Phoenix that underscores the company’s model as a large‑scale, professional fundraising platform and its deepening financial commitment to healthcare causes. The competition, structured as an annual online fundraiser, has helped generate more than $27 million in grants for the National Breast Cancer Foundation (NBCF) since 2022 via Colossal’s campaigns conducted through DTCare, the associated 501(c)(3) public charity. At the anniversary weekend, Colossal announced a new $2.7 million grant to NBCF for 2025, reinforcing a multi‑year funding stream that positions the company as a significant conduit of philanthropic capital in the breast cancer space.

Beyond the grant, the fifth‑anniversary program highlighted how Colossal uses Fab Over 40 to sustain engagement and brand visibility among consumers and cause‑driven partners. The company convened past champions, including current face of the competition Christine Lucas, for patient‑focused activities such as assembling HOPE Kits for nationwide distribution and hosting makeovers and storytelling sessions with breast cancer survivors and patients. Colossal also leveraged media exposure through a NewBeauty magazine photoshoot and professional video content featuring Lucas and finalists, extending the reach of the Fab Over 40 brand across social channels and lifestyle media. As a nationally registered professional fundraiser, Colossal continues to refine a repeatable model: large‑scale digital competitions that monetize consumer participation, direct funds to designated nonprofits, and build long‑term brand equity around empowerment and advocacy. The latest milestone and 2025 grant signal continued growth in the firm’s fundraising throughput and suggest a stable pipeline of future campaigns built on the Fab Over 40 template and similar cause‑driven programs.