Collibra Survey Signals Rising AI Spend and Strong Demand for Governance and Oversight

New updates have been reported about Collibra.

Collibra is positioning itself at the center of the next phase of AI adoption, as a new Harris Poll survey it commissioned shows that 84% of more than 300 U.S. technology decision makers expect organizations to increase AI spending over the next 12 months to stay competitive with Big Tech. At the same time, 88% say AI remains underutilized, and 93% believe companies should be required to disclose their use of AI tools and agents, underscoring a growing market need for Collibra’s data and AI governance capabilities, particularly around transparency, monitoring, and responsible use.

The findings highlight governance and trust as key friction points that could drive demand for Collibra’s platform, with 40% of respondents citing data privacy, security, or regulatory compliance as constraints on AI adoption and 90% saying organizations cannot fully trust AI insights unless the underlying data is verified through a formal governance framework. Executives also express strong support for regulation, with roughly nine in ten backing federal requirements for high-risk AI disclosure, content protections for publishers, and a national cybersecurity strategy, while 64% now view lack of AI tool familiarity in job candidates as a hiring red flag, signaling that AI and data literacy are becoming baseline competencies Collibra can help institutionalize.

Collibra CEO Felix Van de Maele framed the results as evidence that the market is shifting from experimentation to demands for rigorous standards and human oversight, supported by the 91% of decision makers who view human supervision of AI systems as critical, especially in sectors like healthcare and finance. For Collibra, these trends point to a sizable and expanding revenue opportunity in unified governance for data and AI, as enterprises seek to scale AI investments, comply with emerging regulatory frameworks, and close the trust gap between ambitious AI strategies and the operational controls required to manage risk.

The company’s strategic message is that its platform can help organizations operationalize the formal governance frameworks, auditability, and data quality controls that survey respondents identify as prerequisites for confidence in AI-driven decisions. While the survey does not include financial metrics, it effectively functions as market validation for Collibra’s core thesis that robust data governance will be a gating factor for AI deployment at scale, suggesting that regulatory momentum, rising AI budgets, and tightening talent expectations could all serve as tailwinds for Collibra’s growth in the medium term.