According to a recent LinkedIn post from ClickHouse, digital advertising platform InMobi has reportedly migrated its publisher reporting workload, known as “Project Velocity,” to ClickHouse technology. The post describes this as a response to performance and cost limitations in InMobi’s previous data warehouse for real-time decision-making at terabyte scale.
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The company’s LinkedIn post highlights claimed improvements including a reduction in P99 query latency from over 60 seconds to under three seconds and an 80% drop in monthly spend, from about $40,000 to $8,000. The post also cites handling more than 400,000 queries per day on 10 TB of data, compressed to roughly 500 GB, and emphasizes more predictable, step-wise cost scaling as data volumes increase.
From an investor perspective, the case study suggests strengthening product-market fit for ClickHouse in high-throughput advertising analytics, a sector that demands low-latency performance and efficient cost structures. If representative of broader customer experiences, such outcomes could support higher retention, expansion revenue, and competitive differentiation versus traditional data warehouses and alternative real-time databases.
The reported ability to reuse the deployed platform for additional analytics use cases indicates potential for ClickHouse to deepen its footprint within existing customers over time. This could translate into multi-workload deployments and higher average contract values, reinforcing ClickHouse’s positioning in the modern data infrastructure stack and possibly enhancing its long-term growth profile within the analytics database market.