According to a recent LinkedIn post from ClickHouse, adtech company InMobi Advertising has reportedly rebuilt its publisher reporting stack using ClickHouse as part of an initiative called “Project Velocity.” The post highlights performance gains, with P99 query latency said to have dropped from more than 60 seconds to under three seconds on a terabyte-scale workload.
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The same post suggests that InMobi’s monthly infrastructure spend for this workload fell from around $40,000 to $8,000, alongside more predictable, step-wise cost scaling as data volumes increase. ClickHouse is also portrayed as supporting more than 400,000 queries per day on 10 TB of data compressed to roughly 500 GB, and enabling a reusable analytics platform within InMobi.
For investors, this customer case study indicates growing adoption of ClickHouse in high-throughput, real-time advertising analytics, a segment that demands both performance and cost efficiency. If similar deployments expand across the adtech ecosystem and adjacent data-intensive verticals, ClickHouse could strengthen its competitive position versus other analytical databases and improve its monetization prospects.
The emphasis on large-scale, cost-efficient query workloads may also signal a value proposition that resonates in a macro environment where enterprises are focused on optimizing cloud spend. While the post is promotional in nature, it provides directional evidence that ClickHouse’s technology is being used in production at significant scale, which could support future customer growth and pricing power.