According to a recent LinkedIn post from Chomps, the company is set to co-lead an insights-focused session titled “After the Hype: How Real Trends Mature — Lessons from Protein” at Natural Products Expo West 2026. The event is scheduled for Wednesday, March 4, 2026, at the Marriott, Platinum Ballroom 5, and will run from 1:30 to 3:00 p.m.
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The post highlights that Chomps will collaborate with market intelligence firm Numerator to explore how trending categories evolve after initial excitement recedes. The session is framed around data-driven analysis of the protein and snack segments, emphasizing what is required to sustain long-term category and brand growth.
An industry panel featuring leaders including Matt Landen, Nick Keswani, Charlotte Apps, Shawn Darmody, and Jesse Merrill is expected to discuss how brands can distinguish meaningful demand signals from short-lived fads. The focus on avoiding “false positives” and identifying opportunities as trends mature suggests an emphasis on disciplined growth strategies and evidence-based decision-making.
For investors, the planned participation at Expo West indicates that Chomps is positioning itself as a thought leader in the better-for-you snack and protein space. Visibility at a major industry event, combined with an analytics partner such as Numerator, may support brand credibility with retailers and investors, potentially aiding distribution negotiations and category positioning.
The session’s emphasis on mature trend management and long-term growth could also signal that Chomps is concentrating on sustaining performance beyond initial consumer hype. If the company successfully applies and showcases these principles, it could enhance its competitive standing in a crowded snack market and support more durable revenue trajectories over time.