Certify Intensifies Push Into Women’s Health, ASC, and Urgent Care Workflow Markets

Certify featured prominently this week as it intensified its push into women’s health, ambulatory surgery centers, and urgent care operations. The company used a series of LinkedIn updates to spotlight workflow, intake, and patient-engagement gaps it aims to address with its CERTIFY Health platform.

Ahead of and during the ACOG Annual Clinical and Scientific Meeting in Washington, D.C., Certify emphasized intake, check-in, and scheduling bottlenecks in OB-GYN practices. The firm highlighted issues such as incomplete forms, fragmented data, and manual workflows that slow patient flow and contribute to access challenges.

Certify positioned CERTIFY Health as a unified layer connecting forms, patient data, and check-in processes to reduce rework and improve clinic throughput. It also stressed patient-engagement capabilities, including reminders, follow-ups, and post-visit communication to reduce drop-offs and lost revenue opportunities.

The company is exhibiting at ACOG 2026 at Booth #843, targeting OB-GYN practices and women’s health providers for business development. These activities are framed as a way to deepen penetration into a niche healthcare operations segment where demand is strong but workflow friction remains high.

Certify also highlighted rising pressures on ambulatory surgery centers as nearly 4,000 ASCs approach public ratings tied to the Leapfrog ASC Survey 2.0. The firm pointed to inconsistent data capture and misaligned intake and documentation workflows that can jeopardize quality reporting and public scores.

CERTIFY Health is marketed as embedding Leapfrog-relevant data capture directly into ASC operations, from intake and eConsent to patient feedback aligned with OAS CAHPS. The platform also promotes multi-site reporting standardization and real-time dashboards to help operators manage clinical and operational risks.

In urgent care, Certify called out inefficiencies such as incomplete patient intake, misleadingly full schedules, and administrative time spent correcting data. According to the company, these frictions extend wait times, lower throughput, and strain staff, limiting growth despite robust patient demand.

The posts suggest that higher-performing urgent care operators are focusing on integrated improvements across scheduling, intake, and communication. Certify is aligning its offerings with this trend, framing its tools as a way to scale visit-related workflows and improve utilization of provider capacity.

Overall, this week’s communications underscore a consistent strategy centered on workflow automation and patient access across OB-GYN, ASC, and urgent care settings. If Certify converts this conference and market outreach into deployments, it could reinforce recurring revenue and its positioning in healthcare operations technology.