Cerby – Weekly Recap

Cerby is sharpening its focus on securing “disconnected” and marketing-owned applications, with this week’s updates centering on social media security and identity gaps in enterprise environments. The company highlighted a global deployment with Colgate-Palmolive, where its platform is used to manage and protect hundreds of social media accounts and improve visibility into often-overlooked assets.

Cerby is positioning this enterprise case study as evidence that its technology can scale across complex digital footprints and fit into identity and access management budgets at large consumer brands. The reference to Colgate-Palmolive’s CISO and accompanying video content underscores the firm’s push to build credibility in high-value, brand-sensitive environments.

Several posts this week drew on Ponemon Institute research surveying 614 IT and security leaders, emphasizing that 77% reported security incidents involving disconnected apps and 68% struggled with complete access removal after employee departures. Cerby also pointed out that 63% of respondents failed an audit due to access control gaps, framing these findings as validation of rising risk around non-integrated tools.

The company is using this research to define an “identity gap” tied to applications without SSO, SCIM, or APIs, which it characterizes as roughly 30% of the typical environment and core to employee workflows. By highlighting incidents such as a website outage caused by a forgotten admin account, Cerby is underscoring the operational and reputational consequences of unmanaged access.

Cerby also promoted its ability to centralize access to social media accounts, add multifactor authentication, automate password rotation, and increase IT oversight without slowing marketing campaigns. This positioning aims to balance security with usability for marketing teams, targeting a niche that traditional IAM platforms may not fully cover.

On the go-to-market front, Cerby spotlighted its participation in the Official Cybersecurity Summit in Salt Lake City, where a session titled “Closing Identity Gaps at Scale” will focus on extending identity controls to disconnected applications. Visibility at this sector-focused event is intended to deepen engagement with security and identity decision-makers and support pipeline development.

Taken together, the week’s activity reflects a consistent strategy of using third-party data, enterprise case studies, and industry events to reinforce Cerby’s role in securing nonstandard and social media applications. These efforts may enhance the company’s competitive positioning in the identity and access management market as enterprises seek more comprehensive coverage of fragmented application landscapes.