According to a recent LinkedIn post from Cerby, the company is drawing attention to identity security weaknesses at large, well-resourced organizations. The post describes a real-world scenario in which a firm with a multibillion-dollar valuation still relied on sharing two-factor authentication codes via Slack to manage social media access.
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The LinkedIn post highlights how critical applications that sit outside an organization’s core identity stack can lead to insecure, manual workarounds. It suggests that such “disconnected apps” create a persistent blind spot for identity and access management, even in mature enterprises.
From an investor perspective, this messaging points to a sizable addressable market in closing gaps between traditional IAM systems and a growing long tail of third-party and SaaS applications. If Cerby’s offerings effectively address these pain points, the company could benefit from increased security spending and regulatory pressure on stronger access controls.
The emphasis on real customer use cases and operational inefficiencies may support Cerby’s positioning as a specialist in securing nonstandard or unmanaged applications. This could differentiate the firm within the broader cybersecurity and IAM landscape, potentially improving its competitive standing as enterprises reassess identity architectures and tool stacks.