Celonis Uses Davos 2026 to Position Process Intelligence as Core to Enterprise AI ROI

Celonis has shared an update. At the World Economic Forum in Davos 2026, the company is emphasizing how enterprises can translate artificial intelligence from a conceptual promise into measurable business impact without undermining trust. Celonis highlights three priorities: achieving AI return on investment at scale, building on open ecosystems and platforms, and ensuring trust, governance, and responsible AI. The firm positions “Process Intelligence” — the ability to see and optimize end-to-end business processes — as a prerequisite for reliable, explainable, and scalable AI, and calls for a shift in the AI discussion from hype to execution.

For investors, this messaging reinforces Celonis’s strategic focus on being a core infrastructure provider for enterprise AI initiatives, rather than a point-solution vendor. By framing process intelligence as essential to capturing AI-driven ROI, the company is aligning itself with budget allocations for digital transformation and AI deployment in large organizations, which could support recurring software revenue and expansion within existing accounts. Participation and visibility at Davos also signal an intent to influence executive-level technology agendas, potentially improving its competitive position against other process mining and workflow automation players. While the post is primarily thought leadership and does not disclose financial metrics, it suggests continued investment in AI-native capabilities, ecosystem partnerships, and governance features, which may strengthen Celonis’s long-term growth prospects if enterprises prioritize scalable and trustworthy AI implementations.