Celonis Showcases Vinmar International as Reference Client for End-to-End Order-to-Cash Automation

Celonis has shared an update. Vinmar International, a global distributor of plastics and chemicals, is using the Celonis platform as the foundation for its autonomous operations, with a focus on fully automating its Order-to-Cash (O2C) process. According to the post, Vinmar leverages Celonis to coordinate teams, artificial intelligence initiatives, and automation workflows, aiming to shift employee efforts toward higher-value tasks and problem solving.

For investors, this customer-use case highlights Celonis’s traction in complex, global supply-chain environments, a segment where process mining and execution management software can deliver measurable efficiency gains. Successful deployment at a large distributor like Vinmar suggests that Celonis’s technology is mature enough to handle end-to-end O2C automation, reinforcing the platform’s value proposition in operational cost reduction, error minimization, and working capital optimization for customers. While the post does not disclose contract size, duration, or revenue impact, such reference implementations can strengthen Celonis’s competitive position against other process automation and ERP-adjacent vendors by providing proof points for large-scale digital transformation. Over time, continued adoption by global distributors and industrial clients may support higher recurring software revenue, improved retention, and increased cross-sell opportunities across Celonis’s product suite.