Celonis Highlights AI and Sector-Focused Event Lineup, Signaling Ongoing Go-to-Market Expansion

Celonis has shared an update. The process‑mining and execution‑management software company released a calendar of industry events and webinars spanning January and early February. The schedule includes multiple sessions around the National Retail Federation (NRF) conference in New York—covering topics such as ethical AI, AI‑empowered in‑store associates, and retailer roundtables—as well as sector‑specific webinars for banking in the UAE and KSA, public sector services (in partnership with McKinsey), and a pharma event in Barcelona with NTT Data. Celonis will also participate in an agentic AI panel at the Manifest Vegas conference.

For investors, this lineup signals an active go‑to‑market push focused on key verticals (retail, financial services, public sector, and pharma) and on AI‑driven process intelligence. High engagement around NRF suggests Celonis is targeting retail digital‑transformation budgets and positioning itself as a provider of AI‑enabled operational efficiency. The regional banking webinar and public‑sector collaboration with McKinsey indicate efforts to deepen penetration in the Middle East and government markets, where process optimization and compliance are priorities and deal sizes can be substantial. The pharma event and participation in an AI‑focused logistics conference (Manifest Vegas) further broaden brand visibility in regulated and supply‑chain‑intensive industries.

While the post does not disclose customer wins, financial metrics, or new product releases, the breadth and specificity of events imply sustained investment in demand generation, partner ecosystems, and thought leadership around AI and process intelligence. If these activities translate into higher qualified pipeline and conversions, they could support revenue growth and reinforce Celonis’s competitive position against other process‑mining and enterprise‑automation vendors. However, the near‑term financial impact remains uncertain and will depend on execution, event attendance, and conversion of interest into long‑term enterprise contracts.