According to a recent LinkedIn post from GetReal Security, recent trademark moves by high-profile entertainers are presented as evidence that personal voice and likeness are becoming economically valuable digital assets. The post cites Taylor Swift’s reported efforts to trademark recordings of her voice and an image of her performance look, alongside similar steps reportedly taken by Matthew McConaughey.
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The company’s LinkedIn post highlights comments from trademark attorney Josh Gerben, who is described as suggesting that trademark protection could support legal claims against AI-generated uses that mimic a protected voice. The post also references CEO Matthew Moynahan’s view that, in the age of generative AI, individuals and brands must “protect your pixels and sound waves,” implying that proactive identity protection may become a new compliance and risk-management priority.
For investors, the post suggests growing demand for technologies and services that authenticate identity and guard against unauthorized synthetic media, particularly for high-value public figures and brands. If this trend accelerates, companies positioned in digital identity verification, anti-deepfake security, and rights management—such as GetReal Security—could benefit from expanding addressable markets and potentially higher pricing power over time.
The emphasis on proactive rather than reactive protection also hints at an enterprise shift from point-solution fraud tools toward broader digital-identity security frameworks. This could support longer sales cycles but larger, more strategic contracts with media, entertainment, and corporate clients seeking to protect executive and brand personas, which may positively influence recurring revenue and customer stickiness in the sector.