A LinkedIn post from Cashfree Payments highlights the inclusion of Dr. Panneerselvam (PS) Madanagopal, CEO of MeitY Startup Hub, as a jury member for the One of a Kind Startup Awards, presented jointly by The Economic Times and Cashfree Payments. The post emphasizes his two decades of experience across organizations such as IMRB, Unilever, Axis Bank, T-Hub, and MeitY, and his role in supporting deeptech founders and startups beyond major metros.
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The post also points to an open call for early-stage startups under five years old with revenue below ₹10 crore to apply for the awards. For investors, this initiative suggests that Cashfree Payments is positioning itself deeper within India’s startup and innovation ecosystem, which could reinforce brand visibility among emerging companies and potentially support future customer acquisition in the SME and startup segment.
By aligning with The Economic Times and a senior government-backed innovation hub executive, the awards program may enhance Cashfree Payments’ perception as a partner to high-growth, technology-led ventures. While the post does not disclose direct financial terms or metrics, the company’s involvement in nurturing early-stage startups could contribute to long-term pipeline development and strengthen its competitive position in India’s digital payments and fintech landscape.