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Brightspeed Launches Whole Home WiFi to Deepen Fiber Value Proposition and Drive Growth

Brightspeed Launches Whole Home WiFi to Deepen Fiber Value Proposition and Drive Growth

New updates have been reported about Brightspeed.

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Brightspeed has introduced a Whole Home WiFi offering for new fiber internet customers, positioning the product as a key lever to enhance its fiber economics and competitive standing. The service combines an intelligent WiFi 7 mesh platform with professional installation and up to two optimally placed extenders, aiming to guarantee room-to-room coverage and eliminate in-home dead zones, which the company expects will improve customer satisfaction and reduce churn.

The launch follows Brightspeed’s rollout of a 5-gigabit fiber plan and builds on an accelerated fiber build that now passes more than 2.8 million locations across its 20-state footprint. Executives say the bundled value—free expert installation, a free router, a free first month of Whole Home WiFi, and a prepaid reward card for qualifying customers—supports subscriber acquisition while strengthening the in-home experience, which CEO Michel Combes links directly to higher retention and long-term revenue growth as the company continues to expand its fiber network.

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