BRIDGE Hires Morgan Jetto to Lead Partnerships and Monetize Surging Demand for Verified People Data

New updates have been reported about Bridge.

BRIDGE has created a new executive role and appointed industry veteran Morgan Jetto as Executive Vice President, Business Development & Ecosystems, underscoring its intent to scale revenue through deeper data and media partnerships as demand for verified identity data accelerates. Reporting into CEO Robert Rose’s strategy of positioning BRIDGE as the core people-data layer for agencies, platforms, and AI builders, Jetto will oversee partnership expansion, ecosystem integrations, and go-to-market collaboration around audience targeting, curation, and emerging agentic audience use cases.

Jetto, who previously held senior roles at Verve Group, Yahoo, and GroupM, brings nearly two decades of AdTech and MarTech partnership experience at the intersection of data, media, and new technology, which BRIDGE aims to leverage to extend its footprint across CTV, digital, social, email, audio, programmatic, and direct mail channels. His mandate is to commercialize BRIDGE’s verified people graph—412.9 million consumers and business contacts and 679.8 million permission-based emails, audited for SOC2, SOC3, and HIPAA compliance—and to help more partners use products such as the CONNECT activation platform, Connect MCP for agentic audience targeting, and People Match deterministic attribution, as the company seeks to capitalize on its #1 Truthset-ranked data accuracy and sustain growth across 160,000+ annual campaigns.