According to a recent LinkedIn post from Brevo, the company is drawing attention to findings from an analysis of more than 175,000 businesses focused on omnichannel marketing practices. The post outlines five levels of omnichannel maturity, based on how marketers distribute customer communications across email, SMS, WhatsApp, push notifications, and mobile wallet channels.
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The post suggests that effective orchestration is less about simply adding more channels and more about timing and aligning each channel with a customer’s level of intent. This emphasis may position Brevo as a data‑driven marketing technology provider, potentially supporting demand for its platform among enterprises seeking higher conversion efficiency and reduced message fatigue.
By promoting its 2026 Marketing Orchestration Benchmark, the company appears to be using research content to engage existing and prospective clients and to set reference points for marketing performance. For investors, this kind of benchmark may help Brevo strengthen its brand as an authority in omnichannel strategy, which could aid customer acquisition, support upselling of advanced features, and reinforce competitive positioning in the crowded marketing automation space.