According to a recent LinkedIn post from Brevo, the company highlights findings from an analysis of 44 billion emails across more than 175,000 businesses, focusing on what it describes as “silent disengagement.” The post suggests that many customers are not formally unsubscribing from email lists but are instead ignoring messages, which may gradually weaken sender reputation and campaign effectiveness.
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The company’s LinkedIn post emphasizes that high-performing marketers are responding by redistributing communications from email to channels such as SMS and WhatsApp, particularly for urgent or conversational interactions. For investors, this focus on multichannel orchestration points to Brevo’s strategic positioning in customer engagement infrastructure and could support demand for its platform as businesses seek to preserve deliverability and optimize marketing ROI.
The post also references a new, free “2026 Marketing Orchestration Benchmark,” indicating that Brevo is using data-driven thought leadership to engage its target market and showcase product-relevant insights. If this content successfully drives adoption of more complex, cross-channel strategies, it may translate into higher customer stickiness, potential upsell opportunities, and a stronger competitive stance in the marketing technology ecosystem.