According to a recent LinkedIn post from Brevo, the company is promoting its 2026 Marketing Orchestration Benchmark, described as a data-driven study based on activity from more than 175,000 businesses and billions of messages. The post emphasizes that the benchmark compares performance across major communication channels and aims to move beyond opinion-based guidance.
Claim 30% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The post suggests that higher-performing brands are not simply increasing message volumes but are instead focusing on selecting the most appropriate channel for each type of communication. It indicates that the report covers how top performers orchestrate channels, interprets benchmarks by industry, and identifies areas where engagement opportunities may be underutilized.
For investors, the release of this benchmark points to Brevo’s effort to position itself as an analytics- and insight-led marketing platform, which may support customer acquisition and retention among data-focused marketers. If the report is widely adopted as a reference, it could enhance Brevo’s brand authority in omnichannel marketing and potentially support pricing power and cross-sell opportunities in a competitive martech landscape.