According to a recent LinkedIn post from Brevo, the company highlights findings from an analysis of 44 billion emails sent by more than 175,000 businesses. The post suggests that many customers are not formally unsubscribing from email lists but instead are exhibiting what a cited expert calls “silent disengagement,” where contacts simply tune out messages.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The post indicates that this disengagement in crowded inboxes may erode sender reputation over time, particularly for high-volume senders relying heavily on email. Brevo’s content points to a strategic shift by top performers toward redistributing communications, using channels such as SMS for urgent messages and WhatsApp for conversational exchanges.
The company’s LinkedIn messaging promotes its free “2026 Marketing Orchestration Benchmark” as a resource for rethinking channel mix and assessing whether email baselines remain effective. For investors, this emphasis on multi-channel orchestration suggests Brevo is positioning its platform to capture demand from marketers seeking higher engagement and improved deliverability across diversified communication channels.
If Brevo can translate these insights into product adoption and upselling of cross-channel capabilities, the strategy could support higher average revenue per customer and stronger retention in a competitive marketing-tech landscape. The focus on data-driven benchmarks may also enhance Brevo’s perceived thought leadership, which could be a differentiator as marketing budgets shift toward solutions that address channel fatigue and engagement risk.