According to a recent LinkedIn post from Brevo, the company is highlighting research on omnichannel marketing maturity based on data from more than 175,000 businesses. The post describes five maturity levels tied to how marketers balance activity across channels such as email, SMS, WhatsApp, push notifications, and mobile wallet.
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The content emphasizes that effective orchestration is less about adding channels and more about selecting the appropriate one for each customer’s intent and stage. For investors, this focus suggests Brevo is positioning its platform and benchmarks as tools for more efficient, less spam-heavy customer engagement, which could support higher customer retention and upsell potential.
By directing audiences to a 2026 Marketing Orchestration Benchmark, the post indicates an effort to establish Brevo as a data-driven authority in marketing automation. If adopted widely, such benchmarking could strengthen the company’s competitive standing in the crowded marketing technology space and potentially justify pricing power or expansion into higher-value enterprise segments.