According to a recent LinkedIn post from Bonsai, the company is emphasizing incremental conversions as a central metric for evaluating marketing effectiveness. The post describes incremental conversions as the additional sales attributable to marketing activity, distinguishing them from total tracked conversions.
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The example provided contrasts baseline sales with post-campaign sales to illustrate how lift in demand can be isolated and measured. For investors, this focus suggests Bonsai is positioning its offering around rigorous, causality-focused marketing analytics, which may appeal to performance-driven advertisers.
The post implies that Bonsai’s approach seeks to quantify how many sales would not have occurred without marketing, rather than relying solely on attribution counts. If effectively implemented, this measurement philosophy could support higher-value analytics services, improve client marketing ROI decisions, and potentially enhance customer retention and pricing power in a competitive martech landscape.