According to a recent LinkedIn post from Bolster AI, the company is drawing attention to the growing risk of brand and identity impersonation as a key cybersecurity threat. The post references comments from CEO Rod Schultz at the RSAC conference, suggesting that attackers are increasingly focused on exploiting corporate identity rather than just traditional infrastructure.
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The post highlights that advances in AI are making convincing digital impersonations faster, cheaper, and more scalable, implying that brand presence itself has become part of the attack surface. For investors, this framing points to a potentially expanding market for solutions that monitor and secure external-facing digital identities, which could support demand for Bolster AI’s offerings.
By emphasizing that “the attack surface has moved outside the building,” the post suggests a shift in enterprise security priorities toward broader visibility across web, social, and digital channels. If Bolster AI can position its technology as a key tool in managing this external risk, it may strengthen its competitive standing within the cybersecurity ecosystem and benefit from rising budgets focused on identity-centric threats.