Blues Targets Scaled IoT Adoption With Commercial Deployments Showcase at CES 2026

New updates have been reported about Blues.

Blues is using CES 2026 to underscore its strategy of simplifying large-scale IoT adoption, centering its exhibit on 28 commercially deployed customer and partner products built on its device-to-cloud platform. At its North Hall booth, the company will highlight real-world implementations across transportation and logistics, commercial buildings, industrial equipment, and energy and environmental monitoring, illustrating how its Notecard, Starnote, and Notehub offerings reduce infrastructure complexity, compress time from concept to deployment, and lower total cost of ownership for connected products. The showcased solutions—ranging from connected truck batteries to a networked portable sanitation unit—are positioned as proof points that Blues’ unified system can help customers cut downtime, curb truck rolls, improve energy efficiency, bolster safety, and mitigate losses, shifting focus from plumbing and connectivity to revenue-generating services and operational outcomes.

CES follows a pivotal year for Blues in 2025, during which it raised a total of $33 million in funding, including a $25 million round led by Sequoia Capital and an additional $8 million extension, strengthening its balance sheet for product expansion and go-to-market execution. The company also broadened its connectivity portfolio with Starnote for Iridium, enabling subscription‑free satellite-backed IoT for remote and hard-to-reach deployments, a move that could expand its addressable market in asset tracking, industrial monitoring, and critical infrastructure. Leadership transitioned as former Evernote CEO Ian Small took over as CEO in May 2025, while founder Ray Ozzie became executive chairman, signaling a maturation phase focused on scale and commercial rigor. At CES, Blues will also operate its Blues Café as a meeting hub for live demos and customer discussions, aiming to convert interest in smart connected products into concrete deployment plans. Executives and stakeholders should view these moves as reinforcing Blues’ positioning as an infrastructure-light IoT enabler, with recent capital, satellite capabilities, and leadership changes all aligned to drive broader enterprise adoption and recurring service revenue.