According to a recent LinkedIn post from Bluefish, the company tracked “AI favorability” scores for brands before and after Super Bowl LX, focusing on how positively brands are portrayed in AI responses. The post indicates that three major advertisers saw notable increases in these scores: Novartis up 38%, Michelob Ultra (AB InBev) up 35%, and Hellmann’s (Unilever) up 27%.
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The post suggests that AI favorability can affect whether brands are included in AI-generated product recommendations, implying that shifts in this metric may influence future consumer discovery and consideration. For investors, the data points to a developing analytic dimension in advertising effectiveness, where success in high-profile campaigns like the Super Bowl may increasingly be evaluated not just by reach and sentiment, but also by how brands are positioned within AI-driven recommendation ecosystems.