According to a recent LinkedIn post from BigChange, the company is drawing attention to the high cost of acquiring new customers compared with re‑engaging existing ones in the trade services sector. The post cites a 25x cost differential and suggests that many trade businesses under‑utilize customers already in their systems, such as lapsed quotes and overlooked service opportunities.
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The LinkedIn post highlights that Delight, a customer activation tool co‑founded by Will Dinkel and now available for integration with BigChange, is positioned to help close this monetization gap. For investors, this emphasis on activating dormant customer data may indicate a strategy to deepen BigChange’s value proposition, potentially supporting higher customer lifetime value, increased software stickiness, and incremental recurring revenue opportunities within its existing client base.