Bicycle Health – Weekly Recap

Bicycle Health is a virtual care provider focused on opioid use disorder, and this weekly recap highlights notable developments for the company. Over the past week, Bicycle Health announced key leadership appointments and underscored its efforts to deepen partnerships across the addiction treatment ecosystem.

The company expanded its senior leadership team by promoting Dr. Travis Schamber to Chief Medical Officer and hiring Jennifer Haas as Chief Marketing Officer and Shay Hurst as Chief People Officer. CEO Rick Dean framed these moves as part of a strategy to use technology to reduce barriers to care, including waitlists and limited provider capacity.

As CMO, Dr. Schamber will oversee clinical strategy, quality, and care delivery for Bicycle Health’s evidence-based virtual treatment model, which has served more than 50,000 patients to date. Haas will lead marketing, communications, and brand positioning, drawing on prior experience scaling a national virtual oncology group to increase awareness and drive patient and partner acquisition.

Hurst will manage talent, culture, and organizational development, with a mandate to optimize the company’s distributed virtual-care workforce. Together, the new executives are expected to strengthen clinical rigor, expand market reach, and improve organizational effectiveness, supporting Bicycle Health’s scale-up efforts in a competitive digital health landscape.

In parallel, Bicycle Health highlighted its presence at the National Association of Addiction Treatment Providers conference, where it is engaging with residential and outpatient programs. The company is emphasizing its role in post-discharge care through medication-assisted treatment, clinical support, and ongoing virtual engagement integrated into patients’ daily lives.

These outreach efforts signal a strategic focus on building partnerships that extend continuity of care beyond discharge, potentially expanding referral pipelines and patient volumes. By integrating into existing reimbursement frameworks and collaborating with health systems, treatment centers, payers, and justice partners, Bicycle Health aims to make virtual OUD care more scalable and financially sustainable.

Overall, the week marked a notable strengthening of Bicycle Health’s leadership bench and business development activity, positioning the company to capture growing demand for virtual addiction treatment while deepening its role within the broader addiction treatment ecosystem.