Betterment Expands Digital Solo 401(k) to Major Advisor Networks Targeting Self-Employed Market

New updates have been reported about Betterment.

Betterment Advisor Solutions has rolled out an expanded digital Solo 401(k) platform for large wealth management partners, enabling advisor networks such as HUB and Osaic to offer paperless retirement plans to self-employed clients at scale. The move is designed to simplify administration for advisors, eliminates setup fees, and embeds Solo 401(k) capabilities directly into existing advisory workflows.

Management positions this as a strategic play to capture the fast-growing solopreneur and small-business segment, which has been constrained by complex, manually intensive retirement products. Betterment executives emphasize that the fully digital, automated experience is intended to give partner firms a competitive edge in serving entrepreneurs, support asset growth on the platform, and deepen relationships with national advisor networks, reinforcing Betterment’s broader retirement and custody franchise, which already spans more than $65 billion in AUM and over 1 million customers.