According to a recent LinkedIn post from Bestow Inc, the company is drawing attention to a common challenge for life insurance carriers: technology investments that fail to gain traction with agents. The post highlights that carriers may spend millions on new systems while seeing limited adoption from distribution teams, which can undermine expected returns on technology spending.
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The post promotes an article by Paul Rasmussen that, according to the description, examines why many new solutions struggle to gain field-level usage and argues for prioritizing agent workflow over “shiny new features.” It further suggests that aligning digital tools with agent needs could convert tech expenditures into measurable ROI, implying that vendors able to drive higher agent adoption may be better positioned to capture budget in ongoing insurtech and digital transformation initiatives.