Best Day Brewing – Weekly Recap

Best Day Brewing, a non-alcoholic beer brand, is the focus of this weekly summary of notable developments as it continues to build out its U.S. growth platform. The company is simultaneously expanding commercial hiring and ramping up its marketing and public relations capabilities to support broader brand visibility and distribution.

Recent updates highlight that Best Day Brewing is recruiting for multiple sales and marketing roles, including a Regional Field Marketing Manager for the East and territory sales representatives in Florida, Boston, New York City, and the Southwest. These positions are designed to strengthen in-market execution, bolster retailer support, and drive event activation in key urban and high-growth Sun Belt markets.

The geographic focus suggests a strategy to prioritize regions where premium and health-oriented beverages are seeing strong adoption, aiming to lift retail velocities and deepen penetration for its non-alcoholic offerings. While these hires are likely to raise near-term operating expenses, they indicate a commitment to investing ahead of anticipated demand and scaling toward a more national footprint.

In parallel, Best Day Brewing has engaged Backbone Media to lead its media and public relations initiatives as it seeks to appear in more channels and consumer occasions. The partnership leverages Backbone Media’s expertise in earned media, creator collaborations, and paid channels, as well as its credibility within communities that overlap with Best Day’s target consumers.

The collaboration is intended to tell a bigger story around non-alcoholic great beer moments, signaling a shift toward lifestyle-centric brand building rather than competing solely on product attributes. If the enhanced marketing strategy successfully converts higher awareness into sustained distribution gains, it could strengthen brand equity and improve customer acquisition efficiency over time.

Taken together, the week’s developments depict Best Day Brewing in an investment phase, expanding its commercial team and upgrading its PR and media strategy to support long-term U.S. growth in the non-alcoholic beer segment. The near-term trade-off of higher operating costs is balanced by efforts to reinforce competitive positioning and capture share in a fast-growing category.