A LinkedIn post from Best Day Brewing highlights that the company is recruiting for multiple marketing and sales roles as it continues to expand its non-alcoholic beer presence across the U.S. The positions include a Regional Field Marketing Manager for the East and several territory sales roles in Florida, Boston, New York City, and a market manager for Arizona and New Mexico.
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The post suggests a strategic focus on in-market brand building, retailer support, event activation, and distribution growth in key regional markets. For investors, this hiring push may signal confidence in demand growth for non-alcoholic craft beer and a commitment to scaling national footprint, though it also implies higher near-term operating expenses linked to expanded commercial headcount.
Geographically targeted roles in major urban centers and high-growth Sun Belt markets indicate an effort to deepen penetration where premium and health-oriented beverages have shown strong adoption. If these hires effectively drive velocity and retail placements, the increased sales capacity could support revenue growth and enhance Best Day Brewing’s competitive position within the fast-growing non-alcoholic beer and broader CPG beverage segment.