According to a recent LinkedIn post from Best Day Brewing, the company is partnering with Backbone Media to lead its media and public relations initiatives. The post suggests this collaboration is intended to help the non-alcoholic beer brand increase its presence across earned media, creator partnerships, and paid channels.
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The LinkedIn post highlights an emphasis on reaching consumers “in more places, in more moments, and with more people,” indicating a strategic push to expand brand awareness and engagement. For investors, this may signal that Best Day Brewing is entering a more aggressive growth and marketing phase, which could drive volume but also increase operating expenses in the near term.
Backbone Media’s described credibility in communities where Best Day’s target drinkers already participate could help the company deepen its position within the fast-growing non-alcoholic and better-for-you beverage segment. If effective, the partnership could strengthen brand equity, improve customer acquisition efficiency, and enhance the company’s competitive stance against larger beverage players investing in alcohol-free offerings.
The focus on a broader narrative about “great beer moments” without alcohol suggests an effort to build a lifestyle-centric brand rather than compete solely on product attributes. This brand-building approach may support premium pricing and long-term customer loyalty, but its financial impact will depend on execution quality, return on marketing spend, and the company’s ability to translate higher visibility into sustained retail and on-premise distribution gains.