According to a recent LinkedIn post from Best Day Brewing, the company is partnering with Backbone Media to support its media and public relations activities. The post indicates an emphasis on appearing in more channels and consumer occasions as the brand continues to grow.
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The company’s LinkedIn post highlights Backbone Media’s experience in earned media, creator partnerships, and paid channels, as well as its credibility in relevant consumer communities. For investors, this suggests a push to accelerate brand awareness and demand generation, which could support distribution expansion and revenue growth if execution is effective.
The post also emphasizes an intention to “tell a bigger story” around the brand’s positioning and consumer moments associated with its products. This focus on narrative-building and multi-channel marketing may be aimed at strengthening competitive differentiation in the increasingly crowded non-alcoholic and craft beverage segments.