According to a recent LinkedIn post from Virtuous, the company’s 2026 Nonprofit Fundraising Benchmark Report indicates a pronounced performance gap between small and large nonprofits across key metrics. The post highlights disparities in donor retention, recurring giving, and donor lifetime value, and characterizes the issue as a “systems” problem rather than a budget constraint.
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The post also promotes an upcoming live session on April 21, in which CEO Gabe Cooper and marketing leader Carly Berna are expected to discuss what is and is not working in nonprofit fundraising, based on the report’s data. For investors, this emphasis on system-level solutions and data-driven guidance suggests Virtuous may be positioning its platform and services as tools to close these gaps, potentially supporting customer acquisition and upsell opportunities among smaller nonprofits.
If the benchmark findings gain traction in the nonprofit sector, the report could enhance Virtuous’s role as a thought leader in fundraising technology and analytics. That positioning may improve brand visibility, support pricing power, and contribute to longer-term revenue growth, particularly if the company successfully converts educational content and events into product demand and deeper client engagement.