Beko’s iF Design Wins Underscore Innovation, Sustainability and Digital UX Strategy

New updates have been reported about Beko.

Beko has strengthened its positioning in premium, connected home appliances after winning four 2026 iF DESIGN AWARDS for products and interfaces that sit at the core of its innovation strategy. The accolades span the Beko 36 Inch Multi Door Refrigerator, the Intelligent Guidance digital support experience integrated into the HomeWhiz app, the Coffee Experto V4 user interface, and a Hitachi-branded side-by-side refrigerator developed under Beko’s broader brand and licensing ecosystem.

The recognition, selected from more than 10,000 global entries, signals continued validation of Beko’s investment in 28 R&D and design centers and over 2,300 researchers focused on user-centric, digital and sustainable product design. For executives, the awards reinforce Beko’s differentiation in food preservation, smart connectivity and intuitive UX, while complementing its 2025 consolidated turnover of €10.7 billion and its leading market share in European white goods by volume.

The Beko 36 Inch Multi Door Refrigerator advances the firm’s strategy to attach premium features such as vitamin-preserving HarvestFresh™ and Aeroflow™ cooling to a minimalist aesthetic aimed at higher-value kitchen segments. Meanwhile, the Intelligent Guidance system is designed to lower service friction and enhance lifecycle engagement by replacing manuals with app-based notifications, step-by-step support and integrated upsell of Beko-approved maintenance products.

The Coffee Experto V4 interface extends this digital design language into small domestic appliances, using a minimalist, connected user experience to deliver highly personalized, “barista-level” coffee options. Additionally, the award for the Hitachi Skyline Side By Side Refrigerator highlights Beko’s capabilities in designing for licensed or partner brands, showcasing expertise in sleek form factors, ergonomic storage, smart connectivity and advanced preservation features.

These design wins add to a growing track record of ESG and innovation recognition, including the top score in the S&P Global Corporate Sustainability Assessment for the household durables sector and inclusion in TIME and Statista’s 2025 list of the world’s most sustainable companies. Strategically, the awards support Beko’s vision of “Respecting the World, Respected Worldwide” by aligning product design, digital services and sustainability credentials in a way that can strengthen pricing power, brand equity and long-term customer loyalty across its more than 55-country footprint.