Beko Leverages Global Smart Living Index to Steer Sustainability and Smart Appliance Strategy

New updates have been reported about Beko.

Beko has launched its proprietary Smart Living Index (SLI), a global research platform designed to guide its product, market, and sustainability strategy as it consolidates its position as Europe’s largest white goods manufacturer by volume and builds on €10.6 billion in 2024 revenue. The study, based on 6,000 consumers across 12 markets in Europe, Africa, and Asia, confirms that economic pressure—especially energy bills—is now the primary driver of sustainable household behavior, with 8 of 12 markets citing energy costs as their dominant environmental concern. Findings show that consumers increasingly prioritize long-term affordability and sustainability when purchasing appliances, and that markets actively tracking running costs exhibit higher adoption of smart features, while less cost-aware markets lean on low-tech behaviors such as line-drying laundry or hand-washing dishes. Emerging markets including Egypt, Thailand, and Pakistan show the strongest appetite for smarter appliances, whereas consumers in the UK, Germany, and France are less enthusiastic and report a significant trust gap in AI-powered devices, with fewer than 20% in key European markets trusting AI-enabled appliances despite acknowledging environmental benefits.

For Beko, which operates in over 55 countries under 22 brands and invests via 28 R&D and design centers with more than 4,500 patent applications, the SLI provides granular, market-level insight to refine product positioning, innovation priorities, and policy engagement. CEO Hakan Bulgurlu said the results underscore the need to close the technology trust gap and to make sustainable, resource-efficient options accessible despite household financial stress, aligning with the company’s long-standing sustainability agenda and its top ranking in the S&P Global Corporate Sustainability Assessment for the household durables sector. The research also reveals strong global expectations for government incentives to support the transition to efficient appliances, signaling regulatory and subsidy opportunities that Beko can leverage in growth and mature markets alike. Enthusiasm for smarter, self-cleaning, or energy-generating appliances in countries such as Turkey, Thailand, and Pakistan highlights near- and mid-term demand pockets for advanced connected products, while the higher prevalence of energy-saving behaviors among older and lower-income groups helps Beko better target features and pricing tiers. Conducted independently by JL Partners, the SLI is positioned as a recurring strategic tool for Beko’s product roadmap, partnerships with policymakers, and stakeholder communications as it seeks to scale smart, sustainable living solutions globally under its vision of “Respecting the World, Respected Worldwide.”