According to a recent LinkedIn post from The Beachbody Company Inc, the company is expanding its “10 Minute BODi” catalog with additional science-backed microdose fitness programs. The post highlights three new offerings focused on mobility, strength, and long-term health, aimed at users who can commit just 10 minutes per day.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The LinkedIn post identifies the new programs as 10 Minute Speed Train, 10 Minute Active Aging, and 10 Minute GLP-1 Fitness Formula, each led by different trainers. These programs are described as structured workout series that join an existing library of more than 400 short-format workouts on the BODi Fitness platform.
As presented in the post, the 10 Minute BODi subscription is priced at $10 per month, with an initial 10-day free period for new users. The content is framed as targeting busy consumers who want to integrate consistent fitness into their daily routines and proactively manage health and wellness.
For investors, the expansion suggests a continued strategic focus on low-duration, digital fitness content that may appeal to time-constrained users and those exploring GLP-1–related wellness support. If the new offerings drive higher subscriber acquisition or retention at the stated price point, they could support recurring revenue growth and strengthen Beachbody’s position in the competitive connected fitness and wellness market.
The emphasis on “science-backed” programming and aging-related fitness may also help differentiate BODi within a crowded space that includes generalist workout apps and at-home platforms. However, the post does not provide data on current subscription levels, engagement metrics, or financial performance, leaving the ultimate revenue impact dependent on execution, user uptake, and broader trends in digital fitness demand.