According to a recent LinkedIn post from Baton, the company is drawing attention to the complexities business owners face when selling their companies, particularly around SBA loan underwriting. The post highlights how historical decisions to run personal expenses through the business can complicate verification of earnings and slow or jeopardize transactions.
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The company’s LinkedIn post indicates that Baton has created a free guide on the SBA process, developed with insights from external specialists involved in hundreds of deals, including advisors and SBA lending professionals. For investors, this content suggests Baton is positioning itself as an educator and facilitator in small business exits, which could enhance lead generation, deepen relationships with sellers, and strengthen its role within the small business M&A and financing ecosystem.
By focusing on pain points such as delayed deals and earnings verification, the post implies Baton is targeting a recurring friction in lower middle market transactions. If effective, this strategy may support higher deal throughput and advisory revenue over time, while also potentially differentiating Baton from competitors that provide less structured guidance on SBA-related sale processes.