Bansk Group Acquires Majority Stake in Wellness Brand So Good So You

New updates have been reported about Bansk Group.

Bansk Group has signed a definitive agreement to acquire a majority interest in So Good So You, a leading U.S. refrigerated wellness shot and functional beverage brand, in a move that deepens Bansk’s exposure to the high-growth consumer health and food-as-medicine segment. The co-founders, Rita Katona and Eric Hall, will retain equity and board representation, while Prelude Growth Partners will fully exit its minority stake; financial terms were not disclosed, but the deal is positioned as a platform for Bansk to scale distribution, innovation, and category leadership.

For Bansk, which manages more than $5 billion in assets and focuses on consumer health, food & beverage, personal care, and household products, So Good So You offers a scaled asset in a fast-growing niche that has delivered more than fivefold sales growth over the last four years and now holds the number one wellness shot position across total U.S. Multi-Outlet channels. The investment aligns with Bansk’s ESG- and sustainability-oriented thesis, leveraging the target’s B Corp status, zero-waste, renewables-powered production, and strong retail footprint, with Senior Partner and CIO Brian O’Connor emphasizing plans to drive further growth through innovation in function, flavor, and format, as well as expanded distribution. Supported by advisors Lazard and Stifel on the buy side and Kirkland & Ellis as legal counsel, the transaction underscores Bansk’s strategy of partnering with founder-led, purpose-driven brands to accelerate both organic expansion and acquisitive growth in the evolving functional wellness and broader consumer products landscape.