According to a recent LinkedIn post from Insider, the company’s studios team has been shortlisted across multiple categories in the Native Advertising Institute’s Branded Content Awards. The recognition spans B2B, IT and tech, design, creativity, sponsored video series, and financial services programs, as well as agency and individual marketer categories.
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The post highlights campaign work for brands including SAP, The House of Suntory, and a joint program for Chase and Marriott Bonvoy, and notes that formal award results are still pending. For investors, the breadth of nominations suggests growing creative capabilities in Insider’s branded content studio, which could strengthen its positioning in high-margin, custom advertising solutions.
If converted into wins, these awards could support higher pricing power for bespoke campaigns and reinforce Insider’s value proposition to enterprise marketers. The focus on financial services, hospitality, and technology clients also points to traction in sectors with significant marketing budgets, potentially contributing to revenue diversification and resilience.
The mention of an executive from the team being in the running for Branded Content Marketer of the Year further underscores Insider’s effort to build a recognized talent bench in content marketing. This type of professional recognition may enhance the company’s ability to attract both clients and creative talent, supporting longer-term growth in its studio-driven ad offerings.