Aura Enters Enterprise Security With Identity-Centric BYOD Platform for MSPs

New updates have been reported about Aura.

Aura is expanding beyond consumer online safety into enterprise security with the launch of Aura Business, an identity-focused BYOD platform aimed initially at managed service providers (MSPs) serving small and midsize businesses. The move leverages Aura’s AI-driven consumer protection technology to secure the employee behind the device, addressing the growing share of breaches—65% in the past year—triggered by identity-based threats such as phishing, social engineering and credential misuse.

The new Aura Business offering builds on the company’s existing enterprise go-to-market, including an employee-benefits channel distributed exclusively through MetLife and direct partnerships that accounted for more than 30% of Aura’s revenue in 2025. For MSPs, Aura Business addresses a critical unmanaged risk: identity compromise stemming from employee-owned devices, where 55% of MSPs report at least one BYOD-related incident in the last two years and credential theft and phishing are leading causes.

Instead of traditional device management, Aura’s platform enforces controls at the identity and access layer, allowing MSPs to secure access to client IT systems from personal devices without taking over or monitoring those devices. MSPs gain a multi-tenant dashboard for cross-client visibility, conditional access integration with Microsoft Entra ID, and policy tools to enforce security baselines such as OS version and screen-lock settings before granting application access.

Aura Business also aims to reduce support overhead by guiding end users to remediate security issues directly in the app and providing 24/7 technical support, limiting ticket volume for MSPs. Individual employees receive consumer-grade protections—including malware and unsafe download blocking, phishing and scam filtering across email, SMS and calls, password and credential monitoring, and secure browsing and network protection—delivered under a privacy-first model that avoids access to personal content.

Aura’s CEO Hari Ravichandran framed the initiative as a natural extension of the company’s core competency in identity protection, positioning the enterprise pivot as a way to “unlock an entirely new market” with minimal platform adaptation. Strategically, the launch diversifies Aura’s revenue base, deepens its presence in the enterprise and MSP ecosystems, and targets a structurally growing risk category where traditional infosec controls are proving insufficient.

If successful, Aura Business could increase Aura’s share of high-margin, recurring enterprise ARR by embedding its identity-centric controls into MSP service stacks and benefit programs, while differentiating on employee-focused security rather than device control. The company is betting that rising BYOD adoption, persistent phishing exposure and MSP liability concerns will drive demand for solutions that combine granular access control with employee privacy protections, creating a scalable enterprise growth leg alongside Aura’s consumer franchise.