According to a recent LinkedIn post from Augmentt, the company is drawing attention to how managed service providers approach pricing for security services. The post references comments from Harrison Baron of Growth Generators, who advocates embedding a baseline level of Microsoft security directly into core pricing rather than treating it as an optional add-on.
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The post suggests this mindset can reduce difficult client conversations and mitigate reputational risk from security gaps tied to cost-cutting decisions. By directing readers to a webinar on turning security into a revenue driver, the content implies Augmentt is positioning itself as an advisor on packaging and monetizing security, which may support higher recurring revenue per MSP client.
For investors, this emphasis on security as a non-negotiable component of MSP offerings points to a strategic focus on value-based pricing and stickier service bundles. If Augmentt’s tools or education help partners standardize and upsell security, the company could see improved partner retention, higher average contract values, and a stronger competitive stance in the MSP enablement and SaaS security management space.