According to a recent LinkedIn post from Augmentt, the company is drawing attention to how managed service providers price and position security offerings for Microsoft environments. The post references guidance from Growth Generators’ Harrison Baron, who advocates making a baseline level of security a built-in, non‑negotiable part of MSP pricing rather than an optional add‑on.
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The post suggests that reframing security as an integral component of core services could help MSPs avoid liability concerns tied to under‑provisioned protection. For Augmentt, which focuses on security and SaaS management for Microsoft 365 and related platforms, promoting this mindset may support demand for more comprehensive security bundles and potentially higher recurring revenue per customer.
By highlighting a webinar on “turning security into a revenue driver,” the content appears aimed at educating MSP partners on monetizing security more effectively. If such education leads to broader adoption of standardized, higher‑tier security packages, Augmentt could benefit from increased platform utilization and deeper integration within MSP workflows, reinforcing its competitive position in the MSP security ecosystem.